- Cannabis, Tobacco & Vape Digital Marketing
Marketing built for restricted industries.
Cannabis, tobacco, and vape brands operate in one of the most highly regulated and advertising-restricted markets. Traditional campaigns can be rejected without warning, accounts can be suspended, and regulations can differ across platforms, products, and locations.
City Scene Media develops responsible digital marketing strategies designed around these restrictions – helping regulated brands build visibility, reach age-appropriate audiences, and grow without relying on a single advertising platform.
Build your brand beyond traditional advertising
When Google, Meta, and other major platforms limit paid advertising, your owned media and organic visibility become even more important.
We help build a strong digital foundation that allows customers to discover your business, understand your products, and connect with your brand through approved and appropriate channels.
Our capabilities include:
Brand strategy and creative development
Search engine optimization
Local SEO and Google Business Profile management
Listings synchronization and citation building
Reputation and review management
Website design, hosting, and management
Content marketing and sponsored articles
Email and permission-based text marketing
Age-gated landing pages and digital experiences
Programmatic display advertising where permitted
Geofencing and location-based audience strategies
Analytics, reporting, and campaign optimization
Streaming audio, connected TV, and digital video where permitted
CRM, customer engagement, and campaign automation
Cannabis marketing
1
We help dispensaries, cannabis brands, cultivators, processors, and industry service providers establish a professional presence and reach qualified audiences through search visibility, local marketing, educational content, customer retention, and compliant media opportunities.
Tobacco and cigar marketing
2
From premium cigar brands and lounges to retailers and distributors, we develop sophisticated marketing that builds awareness, strengthens customer loyalty, promotes experiences, and positions your business within the appropriate adult marketplace.
Vape marketing
3
We help vape retailers, manufacturers, and related businesses improve local visibility, communicate with existing customers, promote their brand responsibly, and reduce dependence on advertising platforms that frequently restrict vape-related content.
First-party audiences create long-term value
Restricted brands cannot afford to build their entire marketing strategy on rented social media audiences.
We help you develop customer databases and permission-based communication channels through your website, CRM, email, and text marketing. This gives your business a direct connection to its audience and reduces the impact of sudden platform policy changes.
Media opportunities beyond the major platforms
City Scene combines digital marketing with media, content, and promotional opportunities that traditional agencies may not provide.
Depending on the brand, audience, location, and applicable restrictions, campaigns may incorporate sponsored editorial content, lifestyle media, digital publications, events, partnerships, targeted display advertising, and custom creative campaigns.
Responsible strategy. Powerful visibility.
Compliance is considered at every stage of campaign planning, including audience age, geography, messaging, imagery, product claims, landing-page content, and platform-specific requirements.
Because laws and advertising policies vary and frequently change, campaign approval is always subject to applicable regulations and each platform or publisher’s current policies.
Put your brand
on the scene.
City Scene Media brings together strategy, creative, media, technology, and regulated-industry experience to help cannabis, tobacco, and vape brands stand out in a crowded and complex market.